If you’ve got a mailing list of at least a thousand names or more, you’re sitting on a gold mind. All it takes is for you to get the word out that you’ve got a mailing list for rent, at a competitive price, and you should be home free!

First of all, you’ve got to have a bonafide list of customers - a list of names of people that have responded to an ad or bought from you.

You can accumulate such a list simply by noting on 3 by 5 index cards - the names and addresses of each person sending you something in the mail. If it’s in response to an ad you’ve ran, not that on your file card with the date you received the response. If it’s an order for something you’re selling, not that on your file card with the date, and dollar figure relative to what they bought from you. If it’s just an incoming offer for something they’re selling, not the date and what they’re selling on your index card.

Keep your cards filed by zip code, and in alphabetical order within the zip code numbers. When you have a thousand or more of these cards on file, either type or have these names and addresses types onto full sheets of mailing labels. Be sure to number your lists, and each page of your lists.

From this point, you simply make up an advertising sales letter stating that you offer mailing lists for rent - a brochure or circular you can make up from the best features of all the incoming offers you get. Be sure to write your sales letter or put your circular together in such a manner that it makes the would-be buyer feel that he’ll make money from the use of your list - for instance, one of the current more popular headlines being used these days, asks the reader if he would like more orders and/or money in his bank account. These letters then go on to explain just how the use of the advertised mail_ing list should be able to multiply his investment.

Send this letter or brochure out to all the people sending you offers in the mail, and also to all the people you see advertising in mail order publications.

In addition to these people, you should also check in your local Yellow Pages under “mailing lists” and get a copy of your sales letter or brochure off to them. You might also drop by your local public library and look up the names and address of all the “mailing list brokers” in the Standard Rate & Data Service books, and send them a copy of your sales material. Finally, take down the names and addresses of all the mailing list houses you might want to send a copy of sales materials to, from the Standard Rate & Data Service books.

A good mailing list “all customers” will rent form $50 per thousand, and will be in use as often as you care to rent it out. The best way to go is through a reputable list broker. He does all the promoting for you, and handles everything, more or less sending you a check - minus his 10-15% commission - at the end of each month. This is definitely the kind of business you can set up on almost any home computer,

and so long as you keep the “nixies” to a bare minimum, you can realize an unbelievable income.

If you’re promoting/renting your own list, you should set up a working relationship with either a copy shop of lease/buy your own photocopy machine. Look in the Yellow Pages for wholesale paper houses in your area, explain to them the kind of labels you want, and then buy your supplies in quantity lots. Then as you receive orders for your list, just run your master copies through the machine onto the labels and send the labels out to your customers.

Be sure to keep a log on the front of each list, and note the date - name - and kind of offer sent out by each renter. Try to find out as much as you can about each of your list renters, and the type of materials they’re sending out - and then ask them to check back with you on their results. By all means, you’ll get more renters if you offer some sort of compensation for any nixies returned to you - and at the same time, you’ll be able to keep your list free of undeliverables. Such an offer might be one new, and guaranteed fresh name for every undeliverable returned to you within 60 days from the date of their order.

If you want to drastically improve the look of your home, try getting an automatic gate. Having a nice electric gate installed will do wonders for your property value. This is one of the few home improvements that adds much more value to your home than it costs to implement.

The key is to have it professionally installed by knowledgable experts. You don’t want to blemish your property by paying a novice to go to Home Depot. You can find experts online, but the place to start is easily gateoperator.net. They offer a full array of products from the top brands and they have the expertise to make sure it is done correctly.

Obviously, a gate provides security. You want your home to be secure. One of the peripheral benefits of having a gate in place is just how great it feels to have the gate opener in hand when you drive up to your residence. It transforms your home from just another house into your own private castle. My only regret is that I didn’t get one sooner!

Mail forwarding services are emerging into their own as big business. Basically all that’s involved is setting your home address or post office box up as a mail drop - the receiving station - for anyone wanting to use your address as his own.

You receive all tis incoming mail, check it against your files, and forward it on to your customers. For this service, most mail forwarding services 25 to 30 cents per letter forwarded. Ten letters per month at 30 cents per letter is only $3 per month, but the secret is in volume. For instance, if you had 300 customers, each of them paying you $3 per month, you’d be grossing $900 for little more than rubber stamping a forwarding address on envelopes. Some companies of this type charge a $10 registration fee, and then 20 to 30 cents per letter.

All you need to set up a business is a card table in your garage, a rubber stamp that says: Forward to - and a ballpoint pen with which to write your client’s proper address on the envelope. We suggest that you set up your place of operation in your garage in order not to interfere with the “living space” in your home, but if you’re lacking in a garage, there’s no reason why you can’t set this business up in a corner of your living room.

People use mail forwarding services for a wide variety of different reasons. Some people are “on the road” much of the time and don’t want their mail piling up in their home mail boxes; some people “just want” a different address from their own; some people want certain kinds of mail delivered to an address other than their home address; and then, some people are trying to “hide” their true addresses.

To get people to use your mail forwarding services, the easiest way is to run a small classified type ad in some of the national tabloid publications. Such an ad might read something like:

USE OUR ADDRESS AS YOUR BUSINESS ADDRESS!
Complete mail forwarding service. Confidential, same day
service, $10 per month. Register today. ABC Mail Forwarders,
123 Main Street, Anytown, USA 30136

Of course the above ad is just a quick example of how your ad might read, but this is an ad we’ve ran successfully for a number of years and have enjoyed great success withÉ The main thing is to write your ad so that it solves a problem - gives the reader an idea - for the person in the market for these kinds of services.

A lot of people use this business as the basis for any number of other mail order programs they’ve got going - other related businesses that pretty much coincide without a great deal of extra space or work, include: Co-Op Mailing Services, Commission Circular Mailing, Private Mailbox Centers, Wrapping, Packaging, and UPS Services; and even Copy Centers. It’s an easy business to operate, inexpensive to start, and definitely a source of never-ending supply of extra cash.

Aside from advertising, the biggest expense involved in a mail order business is postage. This means that virtually everyone involved in mail order is on the look-out for ways to save money getting their sales offers out to prospects. The answer is in co-op mailings.

Here’s how typical co-op mailing service works: A person with something to sell via mail sees an advertisement inviting his or her to send their circulars or brochures to a co-op mailing service. The co-op mailing service receives these circulars or brochures and hires housewives or handicapped people to fold and stuff them into envelopes and then mails them. For this service, they charge anywhere form $10 to $100 per thousand - and it’s a good deal for the mailer.

The mailer doesn’t have the bother of folding and stuffing envelopes, nor the expense of renting a mailing list to send his offers to, and he doesn’t have to worry about either a bulk rate mail permit or the costs of postage. All of this is included in the fee he pays the co-op mailing service.

Now, quite naturally, the co-op mailer can not do this and make any money unless he’s got a number of circulars or brochures from several customers in each envelope he sends out. And that’s precisely how he makes his money - by including 10 to 16 such circulars in each envelope. Look at it from a mathematical point of view: Say he’s charging 12 people $50 per thousand to fold and stuff their circulars in with his own outgoing mail. Twelve times 50 dollars comes out at 600 dollars - he uses his own mailing lists, so there’s no big expense involved there - but he does have to pay people to fold and stuff envelopes unless he’s got it organized where he and his family do this. The going rate of pay for people to fold and stuff circulars is about $20 per thousand. And to bulk rate mail 1,000 envelopes is going to cost $167.00. Add to that about 121,000 envelopes and you’ve got a total overhead of $199.70. Subtract that amount from the $600 he took in, and you have him realizing profit of $400.30. Not bad for one mailing.

The best thing of all about starting and operating a co-op mailing service is that you can include your own circulars or brochures with each envelope you send out. You stuff circulars or brochures from 12 different paying customers, and at the same time, include at least two of your own.

So how do you get started in such an easy and highly profitable business? The simplest way is to have an advertising coupon - 3 1/2 by 6 inches - made up and include one with everything you mail out. Another sure-fire method of pulling in orders is to run a simple classified ad in as many of the national coverage mail order publications as you can afford. Such an ad might look like this:

Co-Op Mailing! Best customers in the
country. Just $50 per thousand - you
supply the circulars - we mail! (your
name & address).

A couple of things you should do in order to handle the orders you’ll be getting. Be sure to have a number of people lined up/available to do the folding and stuffing of envelopes for you, and also, be sure to get yourself a bulk rate postage permit.

With those details out of the way, all you really have to do when the orders come in is drop off the circulars to be folded and stuffed into envelopes, with the envelopes, your return address can be rubber stamped on the envelopes as they are applying the mailing address labels as well as your bulk mail permit indicia, and you’re on your way.

By including a co-op mailing advertising coupon with each piece of mail that you send out, plus regular advertising in most of the mail order publications, you’ll be pleasantly surprised at how fast your profits will grow. Once you get organized and have all the bugs worked out of your system, you might also want to expand your busi_ness to include your local area.

To do this, you either call on your local area businesses and professional people, or else hire commission sales people to do the selling for you. Most small businesses are interested in sending out regular sales flyers or catalogs, so you or your sales people simply call upon these people and offer to do the job for them.

Contact with a good printer in your area will also be to your benefit. You can offer to have the circulars printed - you collect a commission from the printer, and make a bundle of profits with your mailing services.

If you sign just 5 different stores in 5 different shopping centers, you could really be rolling in money within just a very short period of time. At $50 per thousand - times 5 stores - you would have $250. And when you multiply that times 5 different shopping centers, you’re talking about $1,250. Then if you get all of these people to go with your services on a regular basis - say once a month, you’ve got yourself a very respective monthly income that will certainly keep you from the Poor House.

Whenever you send out mail, you should always include your co-op mail advertising coupon, plus at least two advertising circulars of your own. By doing this, you’ll continue to pull in more business for your mailing services, and at the same time make money from whatever you’re selling on your advertising circulars.

Finally, this opportunity is available to anyone in almost every city and hamlet in the country. We’ve told you how it can be done, and the rest is up to you!

Starting and making money with a mail order business is easy and inexpensive. However, there are three things of absolute importance that must be considered before you begin.

The first consideration is your product, then there’s your capability to advertise, and finally you have to have a handle on your operating costs.

One of the most profitable and easiest products to sell via mail order are short, no-nonsense reports and folios that guide or instruct other people in how to make money. Reports such as this one.

Look at it this way, the majority of the people in the world are looking for a “magic method” of making money without putting forth too much effort, time or money. You write or buy the reproduction right to 100 different titles - titles that appeal to these people looking for that “magic method” to riches - circulate a list of these reports, priced at $2 to $3 each, and you’ve got yourself a real gold mine! Sell a thousand copies of each of these reports each year, and in 10 years you will have made a million dollars or more! It’s easy - it’s being done every year - and you can do it too!

Advertising is the life-blood of any mail order business - for a direct mail enterprise, it’s the mailing list. But with an honest mail order business, your real profits or losses will depend almost exclusively on your advertising.

Classified ads are the safest and simplest way to get started. Regardless of what you’re selling, the best way to drum up business is through what is known as the “two step” approach. Advertise a “loss leader item” such as: FREE REPORT! $50,000 a year profits with a spare-time business from your home. Details for SASE to : (Your name & address).

Start out by running this ad in as many of the mail order publications as you can afford, keeping your costs as low as possible. When you receive responses from these ads, simply take one of your one-page “How-To” reports and slip it into the self-addressed stamped envelope that you received, along with a listing of your other materials you have for sale - see our enclosed list of other money making reports - and along with an order form showing your address - send it back out to them.

With this kind of plan, you’ll be building a mailing list which you can rent out or sell as soon as you’ve accumulated a thousand or more names. Renting and/or selling mailing lists of people who have responded to your ads can be big money for you - all by itself - simply by renting or selling the same list over and over to different people.

At the same time, you should clip off the postage stamps from all your incoming mail. When you’ve acquired a shoebox full of these stamps, you can sell them. A couple of buyers are: Fun Mates, PO Box 6466, San Francisco, CA 94101 and, DuVall Press, 920 W. Grand River, Box 14, Williamston, MI 48895.

Save the envelopes - you can sell them to just about anybody, or specifically to: Prime Source List Corp., 103 Washington Street, Morristown, NJ 07960 or List Buyers Group, Manalapan 1000 Office Park, Manalapan, NJ 07726.

The same thing holds true for your “filled in” order coupons. Save them, and when you’ve acquired a box-full or more, ask around and see who wants to buy them from you. In many instances, these little extra-money making efforts can keep you going.

So, you’ve received a number of SASE in response to your ad for a free money-making report - the report that you send out should be a one-page or two page report that pretty much describes how a person could take an idea and make an unlimited amount of money, if he has initiative to put it into action. This is your “giveaway” or loss leader item - what you use to set the stage for presentation of your catalog or entire inventory of reports.

Generally speaking, out of the total number of people sending in for your free report, and to whom you included a complete listing of all your other reports, you can expect about one third of them to send in another order for other reports from your list. This is where you’ll start making money, and why this approach is called “two-step” approach.

Basically, after more than 20 years in the mail order business, we’ve found that the package you send out to the people sending in for the free report, should be put together thusly: Top page) A full page advertisement selling a book or business planÉ Second Page) A complete listing of the other reports you have available such as our enclosed list of reports… Third page) The report they ordered… You could then enclose a couple of coupon-sized “ride-alongs” for other offers or order forms to buy other things from you, such as mailing lists. If you can handle print & mail services, you might include a coupon for that.

Basically, that’s all there is to getting started with a profitable mail order business… Selecting a product that sells: How To Reports - Advertising to pull in a list of interested buyers, and following up with your catalog: Your list of money making reports - and finally, a good handle on your operational costs.

If you own a photocopy machine, a printing press or a quick print shop - you’ve got it make and can make an unbelievable amount of money almost overnight. If you don’t own a photocopy machine or a printing press, and cannot afford to either lease or buy one, then your best bet would be to shop around and come up with a working agreement with someone or a shop that has one of these machines.

Have a copy shop or print shop run you off a supply - if at all possible, a thousand copies of each report. You then agree to give or allow your “printer” 25 cents from the sale of each report that you make. You could total your sales and square your records at the end of each month, every 90-days, six months or once a year. Remember, if you sell a thousand copies each of 100 different reports over 12-months, you’ll be talking about a gross income of $100,000 - and that could all happen from your initial press run or inventory supply.

To make it all as simple and effortless as possible, either buy, build or have built, shelving to fit in your garage or basement to hold your inventory. Simple shelf space with slots for 100 different reports is all you’ll need. Then when the orders come in, you simply pull the report orders from the shelves, slip them into an envelope with your pre-printed follow-up offers and once a week, drop them off at the post office.

Relative to fulfilling orders - you’ve got to ship whatever it is you’re selling within 30 days from the date you receive the order. If there’s some problem that keeps you from fulfilling the order within that period of time you have to notify the customer of the delay and give him the option of getting his money back. The only ads that allow you to slide through that 30 day time limit are those that state specifically that the customer should allow x-number of weeks for delivery. Prompt shipment of the customers’ order within a couple of days after receipt, will also build your credibility and image with your customers - resulting in more sales down the line for you.

You should be able to allocate your time to handle such a business on a part-time basis - in addition to your regular job - until the orders start rolling in. When that happens, you may want to hire some “contract help” or perhaps quit your job and devote all your time to it.

No other way of doing business seems so inviting or attracts more people than the business of selling something via mail order. On the surface, it appears to be an easier, and faster way to become rich than almost any other method of doing business. All the people of the work are your potential customers - you work from the privacy and comforts of your own home - set your own working hours - and answer to no one but yourself.

But, you have to have a product of your own - something you can produce one time at virtually no cost, and sell at a top price. If you’re buying something, advertising that product and re-selling it, in order to realize a profit, you have to mark it up at least 5 times - and when you increase the price of something, you start loosing potential buyers. Your product has to have mass appeal, and it has to be something not readily available to your prospective customers, except through you. This product should be such that you can “carry an inventory” without worry of spoilage, aging or other damage. It should be something you can send through the mail - deliver to your customer - for next to nothing in relation to your selling price.

The best money-making product of all is a “how-to” report such as this one. You don’t have to be a literary genius, or even an experienced writer to write one of these reports. In fact, the easiest way is to buy a set of these reports - read each one over, set it aside and write a similar one with more elaboration or from a different point of view. Give your report a “commercially appealing” title, set a price for it, advertise it widely in a number of nationally circulated mail order publications, and you could have something that will continue to bring in money for you in many years to come.

The absolute best money-maker of them all is a report you’ve found a great need for, researched thoroughly, and written from scratch. Discovering these needs is not that big of an undertaking either.

If you just don’t have the time to write and market one of these reports, or just cannot produce one for whatever reason, the next best thing is to purchase a set of these reports with reproduction rights. Here, you can have a number reprinted for as little as one or two cents each, and sell them for one to five dollars each. The only problem with this approach is that after a year, nearly everyone in mail order will have a copy of these reports, and will be trying just as hard as you are, to sell them.

Now, if you’re the author or originator of these reports, you simply rewrite them, put new titles on them, make up a new advertising circular, and send them out as new reports each year. There are a number of mail order self-help reports that have been making the rounds for the past 25-years in just this manner.

Just because you haven’t got the time or the tools to write one of these reports, is no reason for you not to write one. If you’ve got an idea, the background material, and the confidence that such a report or booklet will sell - get in touch with someone who specializes in this kind of writing and have them put the finished product together for you. Generally, the fees will run $75 to $100 per page. But, this is an “incidental fee” indeed, if you come up with something that has the potential of bringing in several thousand dollars per year for the next ten years or so. Remember, once you’ve got it together/written - you just continue making copies of your original and filling prepaid cash orders for as long as people keep sending in those orders.

You should also have advertising circulars, a catalog or a “follow-up” offer for ever order you get. Many people make the mistake of “sending their whole store” in response to every inquiry. When you receive an inquiry to your advertising, you should have a prepaid sales letter describing the item you’re advertising, and perhaps a circular listing in catalog style, some of your other products that tie in with the product in your sales letter. This is known as the “Featured Selection plus alternates” approach.

When you receive an order for the product you’ve been Advertising, or featuring in your direct mail efforts, include one of your product catalogs in the package with the customer’s order. The most effective practice is to include an advertising circular or brochure of a leader item or special-of-the-month, and your catalog. The main thing NOT to do is to include more than a couple of separate “featured selection” circulars. Keep your eyes on how the big mail order houses do it, and duplicate their operating plan within your own means.

The important point to remember here is to be sure to include something different - something new - something your customer has not seen or been offered a chance to buy - with each successive contact you make with him. Once you’ve broken the ice and got him spending money with you, continue showing him similar products of a related nature that should stimulate his appetite for greater success. For sure, he’ll never be more in the mood to buy more from you than when he receives something he’s ordered. So everything you fill and send out an order to a buyer, include an opportunity for him to buy even more from you.

You can make a very comfortable income, but you’ll never get rich so long as you’re having your orders dropshipped for you. Being connected with a prime source that will dropship orders for you, is one of the surest and best ways to “learn” the business of selling by mail - but if you really want to make it big, you’ll use dropshipping sources for learning, and to back up your primary product with follow-up offers.

If you don’t have a primary product of your own, the next best thing is to buy in quantity lots at wholesale prices. A word of caution here, though - Do not buy a quantity supply of anything until you’ve seen a sample of the product and have thoroughly tested the saleability of that product.

Too often, the beginner is sold a quantity of a certain product at so-called wholesale prices, only to find that after he’s spent his $500 he either doesn’t want to put forth the effort and time to sell that particular product, or that he can’t “give it away”, let alone sell it. People that operate this way, almost forcing you to buy an inventory to have available for your orders, generally derive most of their income fro the sale of these initial “required” inventories. Always investigate and check out the saleability before you buy anything more than just a single sample.

Selling your reports depends on your advertising. You have to get the word out that you have “money-making information” available for sale… Start out small by using short classified type ads. Look at how some of the established mail order report sellers are doing it, and copy their methods. Do not copy their ads - instead, use them as idea stimulators for your own original copy. Place an ad in one of the largest circulation publications you can find, and then use the income from that ad to buy and place more advertising. In other words, use the money that comes in from the first ad to place similar ads in 3 or 4 other publications.

One of the insider-secrets of the mail order business is in multiplying your advertising exposure. This means simply that you start with an ad in one publication, and from there, expand your exposure by advertising in more publications. Be patient, and wait for the returns form your current ads, then use that money to increase the number of people that will have a chance to see your ad. It’s as simple as that, and it works every time. Try it and see for yourself.

All of this means that as you are getting started with a new mail order business, you have to reinvest all of your business income back into the business. To do otherwise is a straight line to business failure.

Selling products and/or services through the mail is one of the fastest growing “methods of doing business” in the world today. It’s estimated that sales for 1994 will top the 100 billion dollar mark!

Millions of people from all walks of life, and in all parts of the world are “into” mail order, with more coming in every day. Some of them are grossing in the millions, others are chalking up sales figures of several hundred per month, and there are others who only give it a quick try, make a few dollars and drop out.

Mail order selling appeals to almost everybody with a desire to get rich. Generally, it doesn’t require complicated equipment, a lot of start-up capital, or an expensive office. Mail order is a kind of business that can be run by anyone from the comforts of his or her own home. About all that’s required for success in mail order selling is an understanding of what you’re doing - it’s not a game or a kind of thing you want to just give a quick tryÉIt’s a way of doing business, and requires a good understanding of what people buy, why they buy, and an operational plan that will lead you to success.

In order to make it big in mail order, you must understand that it’s a selling business. Thus, you’ve got to decide on what you want to sell - who your buyers will be - and know why they buy - and the, program your selling efforts in such a way that these people will buy from you.

The best, and the easiest selling product or service - because it has the greatest appeal to the most number of people - is information that “gives people knowledge or instructions” that will enable them to get rich. The bottom line is simply that everybody in the world wants to know how they can get rich - without putting forth too much of an investment in either money, time or effort.

So, the first thing that you should do is some marketing research: Look in all the publications running mail order advertisements and opportunities - get a good understanding of what they are doing - how they are doing it and then formulate a business plan of your own that will allow you to duplicate what they’re doing.

With get rich information or instructions - and knowing that to make the really big money you have to be the author or a prime distributor - there are two ways to go. You can become the author with all the involved headaches and demands upon your time, or you can buy the reproduction rights and re-sell or distribute them as your own.

As the author, you’ll have to do the research, the writing, the printing, advertising, and order fulfillment.

As a prime distributor, you can pay a one-time fee for the reproductions rights - then spend your time and money on selling efforts. You still have to handle the printing, the advertising, and order fulfillment - but you have the advantage of “choosing and picking” only what you fell will make money for you. With most writers, only about 10% of what they spend hours, weeks, even months researching and writing, ever sells for them. Writers are just not geared to the profitable marketing of their materials.

Your initial marketing research should give you a good idea of what is selling - what the people are buying - and which titles of any particular author you want to promote, and sell for your own profits.

The next thing is to look through all the publications you can find that carry mail order ads - those that run issue after issue - but not those run as fillers by the publisher - are usually the ones that are making money for the people selling them.

Decide which kind of program you want to run, and how you want to make moneyÉThe best ad to run is one that offers a free report relative to a money making plan. You ad might read: FREE REPORT! Secret Steps to Multi-Level Marketing Riches. Send SASE to (your name and address).

In reply to each of the responses you get to this ad, you send them a one page report that briefly explains your multi-level secrets, with an invitation at the bottom for those really interested in multi-level marketing, to send in another $5 or $20 for your complete multi-level marketing “how-to” manual. You can then fill up their SASE with other offers, such as the availability of mailing lists for rent, a multi-level program of your own, and a listing of other business success reports you’re offering.

At the same time, you compile the names and addresses of all the people sending for either your free report or their own materials, and you have the beginnings of a mailing list of your own that you can rent out over and over again at huge profits to yourself.

Clip the stamps off the envelopes as you receive them, and save them in an old shoe box. When you have a box full, you can sell them to any number of stamp collectors, and pocket an easy $10 to $15.

Save all the envelopes with return addresses, and when you’ve accumulated a thousand or two of these, you can send them in to list compilers and pocket another $50 to $100.

The other way of advertising is the offering of your report or book for sales from the ad. Such an ad would read about like this: SECRET STEPS TO MULTI-LEVEL RICHES! Dynamic new report shows you the easy way! Send $3 to (your name and address).

It’s very difficult to sell anything directly from a classified ad because there just isn’t space enough in which to do a complete job of selling. Thus, if you do try to sell from a classified ad, be sure to keep your selling price no more than $1.

A $1 item should pull well with a classified ad - a $5 item will take at least a one inch display ad - a $20 item will take a well-written full page ad, and anything more than $20 will require a professional written sales letter.

When you’re just getting started in mail order selling, stick to small classified ads - test the pulling power of your ad, and your product, as well as the publication your ad runs in.

Analyze and practice rewriting some of the ads other people are running - experiment, and run a few ads in only one or two publications - and then build upon your success. In other words, if your first ad costs you $30, and you take in $90 - take that $90 and run the same ad again, not only in the same publication, but in a couple of other publications as well. Use your profits to expand the exposure of your offer - let as many people as possible see it.

It’s important to note that you cannot expect to “live off” the income from your beginning business efforts. You have to have “other” money to pay your lights, water, and gas bills.

Mail order success is build upon the wise investment of your advertising dollars. Take $100 and run a classified ad for your reports in one of the big, national publications. Figuring that from that first $100, you take in $300, run the same ad again in that publication, and at the same time, in two other publications. Thus, your real profits should triple - and if you keep on reinvesting your profits in additional advertising exposure - conceivably within six months or less, you should be hauling in several thousand dollars per month in profits.

For complete reproduction rights and re-sale/distribution rights on this report, as well as a list of other reports that will make money for you, just drop a line to: THE PUBLISHER’S SOURCE 3200-10 BUFORD Hwy., NW DULUTH, GA 30136

By far and away the most profitable mail order products are simple 3-to-5 page informational reports such as this one. Once you’ve got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred.

Generally speaking, everybody either in or wanting to get into mail order, feels that they have the final answer to what the general public will beat a path to their door to buy. The problem is that once they’ve invested a good deal of hard-earned cash and countless hours, their programs don’t sell quite as well as they had hoped they would. Thus it is that these people begin to feel that they’ve left something out or perhaps not doing “some little thing” that they should be doing.

At this point in their lives, they’ll send a couple of dollars for anything that pretends to fill them in on the secrets that they haven’t yet discovered. The bottom line in building a fortune through mail order is not necessarily in working your plan, but in “filling in” the people who either have tried and failed, or else are wanting to get into mail order but are not yet quite sure of themselves.

The numbers of people fitting into the category are literally millions! The idea is to take a complete inventory of these reports - the titles of each report “promising” an answer to their specific problems - and sell it - your complete inventory of titles - a thousand times over each year. Assuming that you have an inventory of 100 titles - reports that sell for $2 each - and you sell 1,000 copies of each report per year for 10 years, you would have made a million dollars.

Nobody like to get taken, and nobody likes to pay anymore than the absolutely has to for what he wants - yet, it you get right down to the real nitty-gritty of life, everyone wants “in on the secrets” of getting rich. Thus, by allowing these people wanting to get rich - the majority of the people on the face of the earth - in on a program or a method of operation that could make them very rich, for just a couple of dollars or so, you will have a steady stream of people beating a path to your door with money in hand! The ideal approach is to write these reports yourself. However, not everyone is blessed with the talent of stringing together coherently - but that’s no big deal when you consider the “number of people out there”, clamoring for “how to get rich” information.

In fact, the best way to learn - and to get started - is to get your name on as many mailing lists as possible, and then to “check out” the various people offering reports of this kind. Always look for the prime source, and when you find the one you want, ask about their dropship and reproduction rights prices.

If you “hook up” with the prime source, you’ll generally be allowed to advertise and promote their list of reports - at your cost - and then on all orders you receive, you’re generally allowed to deduct 50% for yourself, and required only to send the remaining 50% with the order form in to the prime source. The thing is, this allows you to get into the mail order sales field without having to spend a lot of money for set-up and inventory. Many of the biggest advertisers in mail order operate from their kitchen tables, spare bedrooms or one room offices with all of their orders being fulfilled by someone else.

Often-times a prime source will sell you the reproduction rights to his reports at a special price because you buy a specific number of reports and/or spend a specific amount of money. Provided you’re buying the reproduction rights to “new” reports, and the titles of these reports really appeal to the get-rich-quick market, this is the best way to go. With these thoughts in mind, it’s always best to send for a few sample copies in order to see for yourself the quality, and value of the reports you’ll be selling.

Once you’ve got the reproduction rights to a set of reports, you can rewrite them - change the addresses and make up or have made up, your own advertising circulars to sell them as you wish.

If you have a printing press, or a quick print shop, you can make millions with these reports almost overnight! If you don’t have a printing press or a photocopy machine, your best bet is to set up a working agreement with a quick printer or copy shop - they print or photocopy your reports either at a great reduction from their retail charges or you give them a percentage of the profits. In other words, you might get a quick printer to print up a supple of 100 of these reports for you, with the agreement that you would allow him 25 cents from each report you sell. Quite naturally, you let him hang onto your inventory - coming to him for replenishment as you need it. You might even work a deal where you would use his address as your business address, and that way he’d know for sure just how many had been sold, and which ones he needs to print more copies of. There are hundreds of angles and ideas to launch such a mail order product and business such as this - the important thing is to keep your costs as low as possible - and you do this by allowing other people to make money as you make money.

Renting and/or selling mailing lists can make you just as rich as selling “get-rich-quick” reports, but compiling mailing lists, and keeping them up-to-date, requires a lot more time and work.

Basically, you make out a 3-by-5 index card on every name you come across. File these cards in shoe boxes according to zip code, and type out an envelope for each name as you file it. Then at the end of each month, you send out all these envelopes with your primary offer, always supplemented with a listing of the “get-rich-quick” reports you have for sale. Those that send in an order, mark the date, the amount and what was purchased on their card… Those that don’t order, don’t do anything to - just leave them in your file… Those that come back marked refused, out-of-business, or moved - mark an “X” across their card in your file.

When you’ve acquired a thousand or more of these names and address simply start advertising and sending out direct mail sales letters, offering to rent or sell these names. Generally speaking, you can rent your names - they’d have to be typed up onto mailing list masters from you cards - for $25 per thousand and, providing your list pulls a minimum number of reruns, you can quickly build a mailing list rental business into several thousand dollars a month.

What with the millions of words printed every day about “How To Achieve Success,” why aren’t there more new millionaires.

Basically, it’s simply because the people reading this “How-To” information don’t understand what they read, or else just don’t have the drive it takes to put what they’ve read into action. In truth, it would seem that everyone wants to “find out how to become rich,” but the number of people with the drive it takes to “work a plan,” is few and far between.The Basics to Getting Rich can be stated simply as follows:

1. You must control your investment. This is the key to building a fortune from small capital. You have to have the ability and knowledge to make the right moves at the right time, and above all, the innate talent it takes to always land on your feet and never be wiped out, regardless of the setbacks you may encounter.

2. You must know how and where to buy for next to nothing - or produce a product from scratch - and sell at a tremendous profit. With this ability, you can start with $100 or less, and sell it to someone else for much more than you paid for it. Then do it again, and keep on doing it until you have enough money to make substantial investments in other area where your money will grow and prosper.

3. You must buy things that appreciate in value. In other words, learn to buy things that will grow in value as time goes on. Things such as collectibles, land, precious metals and stones. Think of the multiplication factor: You pay $10 for a copyright, sell 500 copies and you’re off to a small fortune.

4. You’ve got to be choosy. Buy the original or pick a limited field. For instance, if you buy written material, buy form the author; or if you’re into stamps or coins, work with just one country or type of coins/stamps.

5. You must become an expert in your field of selling - know all there is to know about it. It takes time, effort, and energy, but the financial rewards are worth it.

6. You must know how to work the tax shelters. In the confiscatory tax economy we operate in today, anyone attempting to make important money has to operate with every tax break he can get. There are many of them, and they can be applied in different ways. Make friends with a good tax accountant; he’ll be able to give you many angles that you’ve probably never heard of. Be sure you take every advantage of capital gains, investment credits, take part of your rent or house payment as an office expense, as well as your car - get all you can. It’s legal, and it’s necessary if you’re going to build your capital.

7. You have to set goals and dedicate yourself to attaining those goals. In just about any buy/sell program, you can set a rate of say 20% net profit on each transaction, and work a five-time-a-year turnover. This will double your capital each year. Now the net profit means just that - what is yours after all expenses and taxes are paid - so you’ll have to get about 35 to 40% markup on each cycle. If you’ve done your homework and are really an expert in your field, you’ll often be able to make profits of 200% and more on a single transaction, because real buys will always show up for the person with cash in hand. If you set a goal such as this, and follow this system starting with $100, in 10-years you’ll have over $50,000 in cash or it’s equivalent.

8. You have to learn to exercise patience. This is the greatest attribute of a good hunter. In your field you’ll be looking for bargains that can quickly be resold for a substantial profit. You’ve got to learn the sources of the items you want to sell, how to spot the bargains, and then have the persistence to allow your investment to pay off for you.9. You have to learn what to do with your riches. When your capital has grown beyond the needs of your operation, put it to work. Get it into other investments that will produce more capital and even more income. Pyramiding your investments will bring you all the money you can use.1

10. You have to learn to keep your mouth shut! The man who has found a method of making money, who understands what it can mean, keeps his mouth shut about it. That’s why it’s so ridiculous to assume that anyone would sell you a sure thing gambling system for a couple of dollars. If it was a sure thing, he’d guard it with his life. The thing is, keep your mouth shut and you’ll save yourself a lot of grief as well as competition.

If this sounds like a lot of oversimplified hogwash to you, then you’re still missing the boat. Most people are so wrapped up in their own efforts - their own small little worlds - that the refuse to “picture and visualize” precisely how an idea or a program can or could be worked to amass a fortune for themselves. Yet these same people, when the mood hits them, will deal with the expert, buy from him, and pay him for the knowledge they refuse to understand or believe. The opportunity is there; all it needs is someone to grab it and run with it!

The greatest expense you’re going to incur in conducting a successful business is your advertising.

You have to advertise. Your business cannot grow and flourish unless you advertise. Advertising is the “life-blood” of any profitable business. And regardless of where or how you advertise, it’s going to cost you in some form or another.

Every successful business is built upon, and continues to thrive, primarily, on good advertising. The top companies in the world allocate millions of dollars annually to their advertising budgets. Of course, when starting from a garage, basement or kitchen table, you can’t quite match their advertising efforts - at least not in the beginning. But there is a way you can approximate their maneuvers without actually spending their kind of money. And that’s through “P.I.” Advertising.

“P.I.” stands for per inquiry. This is a kind of advertising most generally associated with broadcasting, where you pay only for the responses you get to your advertising message. It’s very popular - somewhat akin to bartering - and is used by many more advertisers than most people realize. The advantages of PI Advertising are all in favor of the advertiser because with this kind of an advertising arrangement, you pay only for the results the advertising produces.

To get in on this “free” advertising, start with a loose leaf notebook, and about 100 sheets of filler paper. Next, either visit your public library and start poring through the Broadcast Yearbook on radio stations in the U.S., or the Standard Rate and Data Services Directory on Spot Radio. Both these publications will give you just about all the information you could ever want about licensed stations.

An easier way might be to call or visit one of your local radio stations, and ask to borrow (and take home with you) their current copy of either of these volumes. To purchase them outright will cost $50 to $75.

Once you have a copy of either of these publications, select the state or states you want to work first. It’s generally best to begin in your own state and work outward from there. If you have a money-making manual, you might want to start first with those states reporting the most unemployment.

Use some old fashioned common sense. Who are the people most likely to be interested in your offer, and where are the largest concentrations of these people? You wouldn’t attempt to sell windshield deice canisters in Florida, or suntan lotion in Minnesota during the winter months, would you?

At any rate, once you’ve got your beginning “target” area decided upon, go through the radio listings for the cities and towns in that area, and jot down in your notebook the names of the general managers, the station call letters, and the addresses. Be sure to list the telephone numbers as well.

On your first try, list only one radio station per city. Pick out the station people most interested in your product would be listening to. This can be determined by the programming description contained within the data block about the station in the Broad casting Yearbook or the SRDS Directory.

Let’s say that you’re listed 250 different radio stations. It’s best to list the stations you want to contact alphabetically by the city or town they’re licensed to serve, with a tab
separating each state. The next step is either a phone call or a letter to the station manager of each of the stations.

This first contact should be in the way of introducing yourself, and inquiring if they would consider a PI Advertising campaign. You tell the station manager that you have a product you feel will sell very well in his market, and would like to test it before going ahead with a paid advertising program. You must quickly point out that your product sells for, say $5, and that during this test, you would allow him 50% of that for each response his station pulls for you. Explain that you handle everything for him: the writing of the commercials, all accounting and bookkeeping, plus any refunds or complaints that
come in. In other words, all he has to do is schedule your commercials on his log, and give them his “best shot.” When the responses come in, he counts them, and forwards them on to you for fulfillment. You make out a check for payment to him, and everybody is happy.

If you’ve contacted him by phone, and he agrees to look over your material, tell him thank you and promise to get a complete “package” in the mail to him immediately. Then do just that. Write a short cover letter, place it on top of your “ready-to-go” PI Advertising Package, and get it in the mail to him without delay.

If you’re turned down, and he is not interested in “taking on” any PI Advertising, just tell him thanks, make a notation in your notebook by his name, and go on to your next call. Contacting these people by phone is by far the quickest, least expensive and most productive method of “exploring” for those stations willing to consider your PI proposal. In some cases though, circumstances will deem it to be less expensive to make this initial contact by letter or postcard.

In that case, simply address your card or letter to the person you are trying to contact. Your letter should be positive in tone, straight-forward and complete. Present all the details in logical order on one page, perfectly typed on letterhead paper, and sent in a letterhead envelope. (Rubber-stamped letterheads just won’t get past a first glance.) Ideally, you should include a self-addressed and stamped postcard with spaces for positive or negative check marks in answer to your questions: Will you or won’t you look over my materials and consider a mutually profitable “Per Inquiry” advertising campaign on your station?

Once you have an agreement from your contact at the radio station that they will look over your materials and give serious consideration for a PI program, move quickly, getting your cover letter and package off by First Class mail, perhaps even Special Delivery.

What this means is that at the same time you organize your “radio station note book,” you’ll also want to organize your advertising package. Have it all put together and ready to mail just as soon as you have a positive response. Don’t allow time for that interest in your program to cool down.

You’ll need a follow-up letter. Write one to fit all situations; have 250 copies printed, and then when you’re ready to send out a package, all you’ll have to do is fill in the business salutation and sign it. If you spoke of different arrangements or a specific matter was discussed in your initial contact, however, type a different letter incorporating comments or answers to the points discussed. This personal touch won’t take long, and could pay dividends!

You’ll also need at least two thirty-second commercials and two sixty-second commercials. You could write these up, and have 250 copies printed and organized as a part of your PI Advertising Package.

You should also have some sort of advertising contract written up, detailing everything about your program, and how everything is to be handled; how and when payment to the radio station is to be made, plus special paragraphs relative to refunds, complaints, and liabilities. All this can be very quickly written up and printed in lots of 250 or more on carbonless multi-part snap-out business forms.

Finally, you should include a self-addressed and stamped postcard the radio station can use to let you know that they are going to use your PI Advertising program, when they will start running your commercials on the air, and how often, and during which time periods. Again, you simply type out the wording in the form you want to use on these “reply postcards,” and have copies printed for your use in these mailings.

To review this program: Your first step is the initial contact after searching through the SRDS or Broadcasting Yearbook. Actual contact with the stations is by phone or mail. When turned down, simply say thanks, and go on to the next station on your list. For those who want to know more about your proposal, you immediately get a PI Advertising Package off to them via the fastest way possible. Don’t let the interest wane.

Your Advertising Package should contain the following:
1. Cover letter
2. Sample brochure, product literature
3. Thirty-second and sixty-second commercials
4. PI Advertising Contract
5. Self-addressed, stamped postcard for station acknowledgment and acceptance
of your program.

Before you ask why you need an acknowledgment postcard when you have already given them a contract, remember that everything about business changes from day to day - conditions change, people get busy, and other things come up. The station manager may sign a contract with your advertising to begin the 1st of March. The contract is signed on the 1st of January, but when March 1 rolls around, he may have forgotten, been replaced, or even decided against running your program. A lot o f paper seemingly “covering all the minute details” can be very impressive to many radio station managers, and convince them that your company is a good one to do business with.

Let’s say that right now you’re impatient to get started with your own PI Advertising campaign. Before you “jump off the deep end,” remember this: Radio station people are just as professional and dedicated as anyone else in business - even more so in some instances - so be sure you have a product or service that lends itself well to selling via the radio inquiry system.

Anything can be sold, and sold easily with any method you decide upon, providing you present it from the right angle. “Hello out there! Who wants to buy a mailing list for 10 cents a thousand names?” wouldn’t even be allowed on the air. However, if you have the addresses of the top 100 movie stars, and you put together an idea enabling the people to write to them direct, you might have a winner, and sell a lot of mailing lists of the stars.

At the bottom line, a lot is riding on the content of your commercial - the benefits you suggest to the listener, and how easy it is for him to enjoy those benefits. For in stance, if you have a new book on how to find jobs when there aren’t any jobs: You want to talk to people who are desperately searching for employment. You have to appeal to them in words that not only “perk up” their ears, but cause them to feel that whatever it is
that you’re offering will solve their problems. It’s the product, and in the writing of the advertising message about that product are going to bring in those responses.

Radio station managers are sales people, and sales people the world over will be sold on your idea if you put your selling package together properly. And if the responses come in to your first offer, you have set yourself up for an entire series of successes. Success has a “ripple effect,” but you have to start on that first one. We wish you success!