One way is to write an article relative to your particular expertise and submit it to all the publications and media dealing in the dissemination of related information. In other words, become your own publicity and sales promotions writer. Get the word you, establish yourself as an expert in your field, and “tag-line” everything you write with a quick note listing your address for a catalog, dealership opportunities or more information.

Another really good way is by becoming a guest on as many of the radio and television talk shows or interview type programs as possible. Actually, this is much easier to bring about than most people realize. What you do is write a letter to the producer of these programs, then follow-up with an in-person visit and a telephone call. You initial contact should emphasize that your product or service would be of interest to the listeners or viewers of the program - perhaps save them time and money.

Other ways of getting free or very inexpensive exposure include the posting of advertising circulars on all the free bulletin boards in your area, especially the coin operated laundries, grocery stores, and barber shops. Don’t discount the idea of handing our circulars to all the shoppers in busy shopping centers and mails, especially on weekends. You can also enlist the aid of the middle school students in your area to hand out your circulars door-to-door.

Some of the less unusual methods include having a promotional ad relative to your product or service printed on the front or back of your envelopes at the time you have them printed with your return address.

Be sure to check all the publications that carry the kind of advertising you need… Many mail order publications just getting started offer unusually low rates to first time advertisers - a “free of charge” insertion of your ad when you pay for run over 3-issues…special seasonal ad space at greatly reduced prices… And, there are a number of publications that will give you Per Inquiry space where all the orders come in to the publication, they take a commission from each order and then forward them on to you for fulfillment.

Many publications will give you a contract for “standby” space - meaning that you send them you ad, they hold it until they have unsold space, and then at a price that’s almost always one third or less then the regular price for the space you need, they’ll insert you ad. Along these lines, be sure to check in with your suburban and neighborhood newspapers.

If you send out or publish any kind of catalog or ad sheet, get in touch with all the other publishers and inquire about the possibilities of exchange advertising. They run your ad in their publication in exchange for your running an ad for them of comparable size in your publication.

At the same time, be sure to check this idea out: Many mail order operators will include a quantity of your circulars with their outgoing mail if you’ll do the same with circulars of theirs.

And, don’t forget the opportunities involved when you agree to print and mail someone else’s non-conflicting advertising on the back of the circulars you send out. You simply get the best price from your printer on printing one-sided circulars, add a little bit for the time it would take you to fold and stuff these circulars, then a little bit more for half what your postage costs are going to be, and then offer to print & mail other people’s circulars with your outgoing mail for that kind of price.

For sure, every time that you receive something in the mail or order something, have a completely self-supporting mailing piece - a number of advertising circulars that you print on the backs of your own, paid for by the people wanting you to include their circulars with your own outgoing mail - and get it out to all the people sending you their offers.

Finally, there’s nothing in the world that beats the low-cost and tremendous exposure you get when you advertise a free offer. Simply run an ad offering a free report of interest to most people - a simple one page report with a “tag-line” inviting the readers to send money for more information or detailed information, with a full page advertisement for your book or product on the backside - ask for an SASE, which of course stands for self-addresses, stamped envelope, and depending on the appeal of your report and the circulation of the publication in which your ad appears, you could easily be inundated with responses.

The trick here of course, is to convert all or a big percentage of these responses into sales. This is done via the “tag-line” inviting them to send for more information, plus the full page ad on the back of the report, and the other offers you include with the complete package you send back to them. As mentioned at the beginning of this report, it’s only a matter of unleashing your imagination, so have at it and the best of luck to you!

In almost all instances , your first move should be to your encyclopedias. If you don’t have an up-to-date set, there’s always your public library.

Most of the time, an encyclopedia will give you at least the general facts about your subject. You may have to check other sources for more detailed information.

Thus, your next move should be to books that have been written on the subject. The subject and title sections of the card catalog and/or the bound volumes of computer printouts at most public libraries should give you plenty of listings.

After you’ve selected a number of books for background information, check the magazines either directly related to your subject or those carrying articles on your subject. Most of the time, you’ll find that magazines will provide you with more up-to-date and timely information than books.

To check out information on your subject in magazines, look in the Readers’ Guide to Periodical Literature. Under subject and author headings, the complete collection of this guide will list articles printed in magazines since the turn of the century. The Suggestions for Use Section will instruct you on how to read the codes under each heading. If you can’t find your subject listed, think of similar subject that might be related.

If your subject is part of particular field of study, there may be a special index that will help you. Among these special indexes, you’ll find: Art Index, Business Periodicals Index, Consumers Index, Education Index, Humanities Index, Social Sciences Index, Biological and Agricultural Index, Applied Sciences and Technology Index, and even a Popular Periodicals Index which lists articles that have appeared in currently popular magazines.

You’ll also find that most newspapers are veritable goldmines of reference material. Most of the big city newspapers have computerized indexes. Several of the special national newspapers such as the Wall Street Journal and the Christian Science Monitor also have reference indexes.

Without a doubt, the New York Times Index is the most complete. In these newspaper indexes, subjects and people are listed alphabetically with the date, the page number, and usually with the number of columns devoted to that particular story. About all you have to do to avail yourself of this information is to drop in, tell them what kind of information you are looking for, and ask for their help in locating it within their index.

Facts on File is a world news digest that’s found at most public libraries. This is a weekly publication that’s broken down into four categories: World Affairs, U.S. Affairs, Other Nations, and Miscellaneous.

Editorials on File if a similar service that comes out twice a month. It’s a survey of newspaper editorials that span a wide range of subjects.

Most large public libraries also keep pamphlet files for brochures from various information services and government agencies. Be sure to ask about these.

Whenever you have a question or want more information on a subject, always check first in the material that has been written about it. Public libraries and newspapers are free, and will definitely point you in the right direction even if you don’t know much about sources or collecting research material.

One of the best sources of information is people. Ask around and more often than not, you’ll find someone right in your own area who is well-versed on your subject. An introductory phone call and an explanation why you’re researching the subject will almost always lead you to many people who will be glad to talk with you.

Interviewing and talking with people will give you the chance to ask questions or hear specific explanations about the why’s that may not be fully covered in a book, newspaper or other publication.

Your questions should be open-ended - unlike those that allow for a simple yes or no. You should get the people you’re talking with to talk about their experiences relative to your subject, and pose hypothetical situations, asking what they would do or what would happen.

Researching, and/or gathering information on, a particular subject can be fun, exciting and very informative. It needn’t be dull or boring. The important thing is to be aware of all the available sources, and then to take advantage of them. From there, you’ll find it’s very much like putting a jigsaw puzzle together - the closer you get to completing the picture, the more excited you become.

Many people find when they begin a research project on a specific subject they quickly uncover so many interesting related subjects that it’s hard to confine their enthusiasm to just the one subject. This is what learning is all about, regardless of the use you eventually make of the information you gather. The more you learn the more you want to learn.

Curiosity about all things, and good, basic research are the number one prerequisites for any successful writer. To have read about or experienced only a few aspects of a given subject won’t interest very many people. What the people want is a thorough discussion of the subject from as many different points of view as possible, and of course, this requires research - and to do research, you’ve got to know where to find what it is you want.

Hopefully, we’ve “turned you on” with the idea that the information you’re interested in, is available and virtually at your finger tips. All it takes is a wee bit of effort on your part to avail yourself of it. Just remember, whatever has been thought of or dreamed of by man since the beginning of time - there’s been something written about it, and you can read about it with just a little bit or searching.

Generally speaking, you don’t have to have a fancy-paper or 4-color circular to sell them. In many instances, the titles available are listed along with a coupon the buyer clips off the bottom of the sheet and sends in along with his or her payment. The mail order entrepreneur promoting these reports, send out a mailing such as a full page circular selling a particular book, and then along with the full page circular, he includes this other sheet listing the titles of “other materials” he has available. The uninitiated will be absolutely astounded at the number of orders for these “other materials” that come in. As a matter of fact, I can verify a particular mailing of just 1,000 letters in which a $20 book was offered as the primary offer with an extra sheet listing 100 two dollar reports; and from this mailing, I took in $600 for the primary product and $4,525 from orders for the “other materials.”

The only real drawback to making the really big money selling these reports is simply knowing what it is the people are hankering to buy. Then of course, there’s the problem of finding out who these people hankering to buy these reports are, and where they live…

Everybody want to be a big-time author - become rich and famous from something they’ve written and sold - but not everyone know how to write “commercially”, and more importantly, ever fewer people know how to properly “market” what they’ve written.

For the uninitiated, it’s all in the title. If your title appeals to the would be buyer with a solution to his or her problem, you’re basically on your way. Look at it this way: If you can tell someone how to make $10 for every $1 invested, you’ve got a “money-tree” of your own!

Getting organized - writing, promoting and/or advertising, and coming up with new titles every 3 months - is a lot of work. A lot of people don’t want to spend all their spare time with the basic details - they want in the main stream where the money is with the least amount of work.

With this in mind, we supple many of the mail order dealers who’re making real money, with already written reports and advertising sheets with which to sell them. We also supply most of the well known, and some of the not-so-well known mail order catalog houses with reports and “how-to” manuals they feature in their catalogs.

Generally what we do is research the how-to information and then write a new series of reports every three months or so; and then offer these new reports 10, 25, 50 or a hundred at a time - complete with reproduction rights - to these mail order dealers and catalog houses. In other words, we do the writing and they do the promoting and selling. We’re what you’ll probably recognize as research writers and publishers on a wholesale basis to independent mail order operators and large catalog houses.

We sold the reproduction rights to one of our how-to manuals to a catalog house not too long ago for $1,000 and they in turn have sold more than $10,000 worth of that particular manual… And we sold the reproduction rights to about 50 of our reports for another thousand dollars… But then, we have been free to go on researching and writing new materials, and as a result have made about five times as much money - less the frustration and advertising expense - with new titles.

At the bottom line, it’s simply a matter of knowing what you enjoy doing most, and then concentrating your efforts on that phase of your endeavors. In other words, if you can write easily, but don’t like to mess with the selling end of it, then write and let other people do the selling for you. If you can’t write so easily, but can really sell up a storm, then buy the reprint rights and concentrate your attention on the selling end.

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The problems is, however, the generally high cost of either advertising in the most widely-accepted publications or the printing and postage costs of direct mail. Understanding these inherent problems of the mail order business is almost always the basis for most “kitchen table” mail order publications and/or print and mail services.

In other words, instead of spending all that money on “hit or miss” advertising or dropping $300 per thousand on a direct mailing a lot of imaginative and energetic mail order operators start their own mail order advertising sheet - very similar to, and quite comparable to your local shopping news papers, all ads with very little if any editorial space. With your own ad sheet, you can include as many ads for yourself as you want and at the same time, carry advertising from other mail order dealers which will pay your basic printing and mailing costs, while at the same time, bring in a profit for the sharper operators.

Keeping in mind that everything costs money to get started, here’s how you can cash in with your own mail order publication…

Put together an appealing package of offers. Include in your package an Inducement letter which outlines a MLM Program or some other high priced item, charge the recipient just $1 to find out if it’s something he might like to grab onto… then there’s the mailing list sales letter offering to sell mailing lists for as little as $15 per thousand… and then there’s the Money Maker’s Opportunity Library which offers to sell any of more than 40 How To Succeed in Mail Order Reports for just $2 each - We supply all the large mail order catalog houses such as Premier, Mitchell Enterprises, Helmac, and Independence House, plus a large percentage of the mail order dealers in this country… Be sure that the package of offers you put together is as new as you can get, and that the printing and paper are of the best quality you can get.

Along with this package of offers - remember: your package of offers should appeal in some way to everyone you send one to; and should be based long the lines of: if the left one doesn’t get you then the right one will - include a dynamite sales letter inviting people to advertise in your ad sheet.

You make up your ad sheet - save a few of those you receive in the mail and take them to your printer and have him help you put it together in finished form. Then, when the advertising orders come in, simply place the camera ready ads on your ad sheet - print when full and mail out to all your advertisers plus at least the same number of names and addresses of mail order opportunity seekers. Actually, you should be sending your ad sheet with your follow-up or new offers to your regular customers; your package of offers with your ad sheet enclosed to the names and addresses of mail order people you see advertising in other ad sheets or other mail order publications.

For complete details and/or how-to instructions relating to ad sheet, format, layout, camera-ready ads and the “insider ticks” to putting together an ad sheet, send $2 to: “DISTRIBUTOR WHO SENT THIS REPORT.”

Finally, remember what I told you at the beginning of this report: Unless you get the word out that you’ve got something the people want to buy - unless you advertise - you’ll get no orders. What I’m saying here is that just because you fill up the space on your ad sheet with paid advertising, you must keep sending out advertising solicitation sales letters.

Once you’ve got all your space filled, you can either raise your rates - which isn’t the best way to go - or you can start another ad sheet - same thing with a different name or masthead… It’s really no more work nor expense, but your profits will begin to really multiply when you’ve got eight or ten 8 1/2 x 11 2-sided ad sheets filled with paid advertising. Put them together with 16 spaces for one inch ads at $5 per inch - times 10 - equals $1,000 per 2-sided ad sheet. A lot of people are already doing it, and you can too, so think about it!

To be successful as a writer, you’d better know the rules of the game - whatever it is you write about has to have “mass appeal” and a certain uniqueness that makes it stand out brighter than similar works - you had better know how to string words together in such a manner that your readers find what you’ve written to be interesting, informative, and/or of definite value - and you should have your marketing/sales program all worked out before you get too deeply involved. In this day and age, it is not enough to write something and send it off to a publisher or two, hoping that they’ll “discover you” and life will be luxuriously happy for you ever after.

Assuming that you know all of these rules, and that you’ve dedicated yourself to eventually getting your manuscript on the best-seller lists, the basic thing you’ve got to worry about between now and then is how you’re going to survive until the big day…

First of all, take time out for a trip to your local public library and ask for a copy of the national directory of publications. In this great volume, look up the names and addresses of all the publications that carry for sample copies of these publications - look them over and when you see an article that you could do a quick follow up on, or perhaps you’re stimulated with an idea for an article along the same lines; knock out an article and submit it to them. If they like it, they’ll get in touch with you and send a check. It’s as simple as that and you can easily make $50,000 per year in your spare time, just submitting articles as a free-lancer to magazines.

Very definitely, be sure to pick up a copy of Writers’ Digest. In each issue, you’ll find any number of publications soliciting material from free-lance writers.

If you’re into writing “How-To” information, look up the addresses of the publications purporting to offer How-To information, and submit your materials to them. You’ll find that most mail order publications will welcome mail order self-help/better-profit articles and be glad to give you advertising space in exchange.

Probably the easiest way to go is via mail ord… Say you’re writing/putting together a best-seller on mail order business financing…

I would recommend that you take your writer’s outline - table of contents - and from this list of chapters you’re going to include in your book, you write short 2 - 3 page “reports” than can be inexpensively produced and sold for a couple of dollars each. Indeed, a short information report such as this one.

By all means, weave into the text of these reports, some sort of commercial/advertising that promotes the book you’ve either written or are writing; and of course, your address so they can order it from you.

The next thing is to make up an advertising circular for these reports and to get it out to all the mail order dealers. What you want to offer is a chance for them - these mail order dealers - to buy the complete set of reports from you - 10 reports that sell for $2 each, with reproduction rights, for $15 or $20…

Be sure to offer your reports package to all the mail order catalog houses such as Mitchell Enterprises, Copely Mail Order, Allen Publishing and Southern. Don’t worry about them making all the money - if you’ve written your reports as I’ve instructed, the promoters of your reports packages will be promoting the sale of your book for you, with all the orders for the book coming direct to you. Besides, you’ll be making a “ton of money” from just the sale of your reports package.

One thing you really should do though, is send all your reports package offers out at the same time. In other words, get the whole reproduction offer together, about 50,000 strong and drop them off in the mail on the same day. Don’t mail them out a couple of hundred at a time because if you do, your buyers will be competing with you before you’ve covered all your prospective buyers.

Without a doubt, if you put together a reports package with reproduction rights selling for $20 and get it out to 50,000 mail order dealers on the same day, you’ll pull in at least $50,000 form that mailing. The bottom-line secret is to offer all new titles - have patience in getting everything altogether - and then “dump” them all in the mail on the same day - the more you send out in that first mailing the bigger your return will be…

First off, take a pair of scissors and clip off those cancelled postage stamps. Put them in a shoebox or envelope box and save them until you have a box full, and then send them in to either Fun Mates, PO Box 6466, San Francisco, CA 94101; DuVall Press, 920 West Grand River, Box 14, Williamston, MI 48895; or to any of the stamp collection outlets you see advertised in all the magazine and gossip-type papers. They’ll pay you $15 to $20 for each box of stamps you send to them, and if they should find a “truly valuable” stamp in with those you send in, they’ll pay you even more.

The next thing is to save all those envelopes after you’ve clipped off the stamps. Be sure that each of your envelopes has a return address in the upper left hand corner - if it doesn’t, and you know the return address, write it in. Save these until you’ve accumulated a box full, and then send them in to either Prime Source Lists, 103 Washington St., Morristown, NJ 07960 or to the List Buyers Group, Manalpan 1000 Office park, Manalpan, NJ 07726. These companies will pay you $10 to $20 for each box of envelopes with return addresses - and a visible postmark - that you send to them.

From here, you simply save all the sales letters, advertising circulars, and other materials you receive - later on, you simply package it into 9 x 12 envelopes and send it out to people who pay you to send junk mail to them. Indeed, there are literally “millions” of people out there who will pay you to send them package of junk mail!

Here’s how you make it work: Pick up a copy of all the mail order publications you can find - check the classifieds section specifically for people “selling big mails”. When you spot one of these ads that looks especially appealing, clip it out, take it to the near-by print shop and have them type-set some kind of name, and your address “in over” the name and address on the ad you clipped out. Run the finished product through the copy machine a half dozen times - clip out and paste enough of these onto an 8 1/2 x 11 sheet of paper to fill up the whole page - and then have 50 or a hundred of these sheets of ads either printed or copied for you. Take these home and save them until you’re ready to advertise.

When that day comes, you simply clip out one of these ads, and along with your letter and payment requesting advertising space, you send it in to the publication you want to advertise in.

Back to all those mail order publications, you’ve collected… Check all those listings of “Big Mails Wanted”, jot their names and addresses down on 3 by 5 index cards and file these in zip code order and alphabetically within zip codes. You then write a letter or make up a sale circular stating that you would like to supply these people with “Big Bundles” of Big Mail on a regular basis - about once every other month for $20 a year. Have a supply of these letters printed or copied for you, fold them up and send them off to each of the names you’ve collected of people interested in receiving Big Mails… Nothing to it, once you start the ball rolling, the orders will come in and all you’ll have to do is: Keep looking for names of people wanting Big Mails; keep sending out your sales letters offering to send them bundles of big mail on a regular basis in exchange for whatever fee you want to charge; and then, fill up envelopes to these people with junk mail you’ve received and accumulated…

Once you’ve got your first orders, take some of the money and use it to place your ads in the mail order publications you’ve seen or know about. At the same time, besides getting your name on as many mailing lists as possible, send in a letter to the publications carrying lists of people wanting Big Mails and request that your name/address be added to their regular list.

How do you get your name on mailing lists? Take a stack of postcards and type or write out: Please send more information, and either print or type your name/address below it. Then you go through the ads carried in all the publications you want to wade through, and address one of these cards to each of these advertisers. Within just a few days after dropping these cards in the mail, you’ll be inundated with all kinds of offers and opportunities - what most people call junk mail.

You can develop and/or refine this program even further by collecting/compiling and selling or renting the names from the people sending things to you in the mail - this is how many people compile the mailing lists they rent/sell - or you might want to make up a dynamite sales letter, offering to send a couple of hundred names per month to people interested in receiving names for their mail order business, for $50 to $100 per client per year. If you opt to pursue this line of development, your best bet will be to concentrate on selling all the small mail order publishers - again, much of the who and where can be compiled from your incoming mail…

Of course, if you’ve got a “red hot” line of products you’re trying to sell by mail order, this little operation can just about pay for all your postage costs. You simply include one of your advertising circulars with each Big Mail package you send out. It works - Anyone can do it - So have at it, and the best of luck to you!!!

Not many of them make the proverbial “bushel basketful” of money, but the majority of them make enough money to at least break even for the money they spend in promoting their offers. That’s a lot more than a lot of people involved in most other types of mail order selling can say for themselves.

Here’s how a recipe club is usually started: An enterprising homemaker or man with visions of super wealth dancing before his eyes, thumbs through one of his mother’s or grandmother’s old recipe books… He notices an unusual or interesting recipe for say, chicken ‘n dumplings… He says to himself, I’ll bet not too many of today’s housewives are aware of how well most men like chicken ‘n dumplings - so what if I run an ad along with these lines: Delight your man! Win the pride of your kids, and the praise of your friends! Serve then chicken ‘n dumplings from my old world recipe. Yours for just $1 plus SASE…

He runs that ad in the National Inquirer or one of the other national publications that cater to people interested in cooking - his cost: about $100 - and in response, he receives six or seven hundred one dollar bills in the mail. Like wow! And he never thought it could be so easy!

So he writes up a little letter stating to the effect that “we’re starting an “old world” recipe club - send us $10 per year for membership dues, plus one of your favorite ‘old world’ recipes, and we’ll set up a program not only for a monthly newsletter in which we talk about ways to ease the grocery bill while feeding our families wholesome meals, we’ll also kick off a program that will allow each member to pick up a bit of pin money on the side.

If he mails these “membership solicitation” letters to all the people who responded to his recipe ad, and to all the other people he sees interested in recipes in the homemaker-type publications, he’ll have his recipe club.

So what he does is file all the incoming recipes - uses the incoming cash for operating expenses - and copies one of the better incoming recipe club chain letters to fit his own program. He types his own name in the number one position, and the names of three or four of his members and one of their recipes in the numbers two, three, and four positions. Generally, his instructions will advise the recipient to send $10 to the name of the recipe club, and it’s post office box address for a lifetime membership which gives member a free copy of the club newsletter once every so often - and then to send $1 to each of the names listed in the pyramid - positions 1-2-3-4… When the club gets his membership fee, 100 copies of the solicitation letter will be “printed” up with the new member’s name in number four position - these will be mailed to the new member - and he or she will be able to send them out to his or her friends and collect $1 for their recipe, which of course can be reproduced for about $3 or $4 per hundred…

What actually happens with the initial mailings is that the “club president” is dealing from a stacked deck. The club gets $10 from each new member - costs about $3 or $4 to print up a hundred copies of the membership solicitation letter - and the “club president” as the club, pockets at least $5 profit from each new member. Then, his or her name is always in number one position for each new member, so if everything goes in reality as it’s designed on paper, he makes another $1 from everyone participating. So far so good, but wait, he’s enlisted the help of his relatives, neighbors and friends to “catch” and save for him, any and all recipe club mail that comes to their addresses. So, positions number two, three and four are taken up on this initial mailing by people who turn the money received, over to him.

Think of it! If 5,000 letters were sent out and only 1,500 people joined up and sent $1 to each of the names/addresses listed on his letter, he’ll come out about $6,000 ahead before he even begins counting the income from new memberships.

Okay! The next time around, he “lops off” his number 4 name and inserts a new member’s name - but he’s still got $3 from each participating member coming in to him on each mailing; and then it’s $2, and eventually only $1 - but he still gets that $10 from each new member… You can believe without a doubt he’s getting rich fast, and you will too as you progress up the ladder from the number 4 position, but you’ll never make as much money as he does - simply because he’s in the “control” position.

As for “publishing” the newsletter, there’s really nothing to that - he simply checks out a book on “helpful household hints” from the public library and copies them from the book onto the pages of his newsletter, attributing these hints to “made up” names of fictitious club members. You’ll notice that he always “tag-lines” his household hint or bit of club news with something along these lines: Remember, if your local group or organization is doing something newsworthy, if you have a special recipe you’d like to share with all the club members - or if you have a helpful household hint, be sure to send it in to us and we’ll try to include it in our next issue. At the bottom line, everybody is meeting new friends ,discovering old recipes their grandmothers used to use, and everybody involved is helping to make the “club president” rich!

What I’m saying is simply this: Here’s how some of them do work, and how you can put it together to serve your own purposes with you as “club president”. When you’re dealing with recipes, the postal services generally do not bother you - so long as you “maintain” that you’re just exchanging recipes amongst your club members, and no one really involved with a primary motive of getting rich.

Believe it! It works almost every time, and it’s so simple that most people never stop to worry about who’s helping whom.

Sooner or later the names of the new members will reach the number one position - a lot of them will circumvent the $10 membership fee and have their own “chain letter membership solicitation letters” printed up with their own names and mail drops in every position - and when that happens, you either make them “chapter presidents” of their own members and exact fees from them for the membership/newsletter program, or you wait a few months and start all over again from scratch with a stacked deck again.

The basic problem is that too many people see and understand exactly how the program works, and they use your materials as well as ideas to launch their own recipe club. If you can’t get your well-planned, and theoretically good for everyone program running full-speed ahead from your first mailing, just bow out and relax for awhile. Let things settle down for a couple of months or so and then try it again.

Almost all profitable recipe clubs have a newsletter - a gossip sheet in reality - but it’s that newsletter that carries the ball in bringing in the dough for the “club president.” Remember, your “pyramid participation” letter should emphasize the benefits of becoming a member of your recipe club, complete with club newsletter - and, the opportunity to make a little extra money by helping to recruit new members.

As explained earlier, in response to each person sending in a $10 membership fee, you agree to put them on the mailing list for your newsletter - and to send them 100 copies of the “pyramid participation” letter which is thinly disguised as a sales letter recruiting new members in your program.

Reread this whole thing over - make sure you understand each step - and then, if you want to really make it big with recipes - line your pockets with gold instead of somebody else’s - initiate the steps to become “club president” of your own recipe club!

The bottom line is simply this: If you don’t have the “right” product, and know how to promote it properly, you’re doomed to failure before you begin!

People are stimulated to become involved in mail order selling by advertising. These people are for the most part, looking for a vehicle that will enable them to supplement their present incomes, and or an angle that will enable them to get rich quick. In times of economic hardship, the people promoting and selling these plans and/or schemes become unbelievably rich.

Selling ideas or plans on how a person can make extra income - without really working - or become rich almost overnight, is a billion dollar a year business! Most of the buyers of these plans as disappointed, but their ambitions and desires for more money are not thwarted. They continue to look for new plans, ideas and help that will fulfill their dreams.

If you fully understand what I’ve told you thus far, then you now know “the secret mail order product that can make you rich!” What I’m talking about is the follow-up information and how-to reports that explain in precise detail all that’s involved, and how to make one of these “plans for ideas” work profitably.

In other words, books and articles that tell how other people make their fortunes are almost worthless because they really explain the point-by-point details involved in starting, operating and keeping a business profitable. Someone buys a book, How To Get Rich In Mail Order, and it tells how the author made a fortune, but it doesn’t tell the reader explicitly how - without a lot of money to begin with - can build a mail order empire.

The very first thing to know, and never to forget, is the fact it takes money and time to build a successful business. Besides money and time, it also takes business acumen or know-how. This is where most people fall down. They just don’t have the proper know-how to start and run a successful business. And this is “the secret mail order product” that you can sell and become rich from selling. Everybody want to become rich - most people have some sort of vehicle - but they’re lacking the “inside secrets” to make these plans work profitably, and as a result, they will stand in line to buy this information from you.

My suggestion is that youtart by selling business success reports. These reports have always been the staple of the direct mail business, and appeal to a large audience of eager buyers.

Say you run a small classified ad and a hundred people buy just one of these reports from you for $30 each - with that, you’ve just made a cool $3000 (less the cost of the reports).
The thing to do from there is to take this money to place more classified ads in more publications. Remember, the more people who see your ads for your reports, the more people you’ll have “standing in line” to buy them from you.

If you were to sell just 1,000 copies of one of these reports each year - that would give you an annual income of $30,000 and that ain’t chickenfeed…

Don’t worry about competition in selling these reports. Unless you’ve got enough money to reach the 60 million opportunity seekers in this country all at once, there will always be people wanting to buy the inside secrets you have to sell.

Profitable mail order operations are money-makers because of three basic things: 1) They offer a product that costs very little to produce; it’s something that once produced, can be reproduced in quantity at little or virtually no cost; and it costs very little to deliver it to their customers - not withstanding the fact that this product must be something “everyone would like to have”. 2) They promote their products with first class advertising - reaching their potential customer via every means possible. 3) They use good business management and/or cost control to keep their production, advertising, printing and shipping costs at a bare minimum.

With these things in mind, let’s talk about the product…

In selecting a product to sell, one should always to his homework, or market research, before investing too much of his time or money. This simply means “finding out” what the people “want to buy;” determining his costs to produce and sell this product to them; and ultimately, knowing what his true profit picture is going to be.

Thus, the important thing to remember “BEFORE” you get going with a mail order business, is that if you don’t have the “right” product, you’ll never do much more than break even. To much money, time and effort is wasted by people trying to sell something that no one wants to buy!

The second thing to know, and fully understand about profitable mail order operations is advertising…

Advertising is the “life-blood” of any business, but particularly so with a mail order business - otherwise how are your potential customers going to know what you have for sale? The better your advertising, and your abilities to use it profitably, the more money you’re going to take in. It’s just that simple, but there’s a whole lot more to it than just a quick reading of these words would imply.

Mail order advertising means the ads you place in all the publications catering to your potential customers. It also includes the sales letters and/or circulars you send out via direct mail or as follow-up materials with your orders. And, it also encompasses any radio/television as well as word of mouth or free publicity blurbs you might get.

In order to turn a profit with a mail order business, you’ve got to know how to write a good classified ad - how to put together an order-pulling display ad - how to write/design a winning advertising circular - and how to create an image of credibility, as well as “angles to play” in order to get free publicity.

The bottom line here is simply that if you don’t understand advertising, and in particular, mail order advertising - and you can’t afford to pay a proven, professional mail order advertising copywriter to do it for you - then you’re either going to have to learn how to do it for yourself or forget the dream of making a fortune in mail order. Remember, you’re going to have to invest advertising dollars to make money in mail order, but unless your advertising pulls in the orders for you, you’ll just be wasting your time and money. Finally, let’s discuss profitable business management and cost control…

Very few people invest money in a new car, a new house or the selection of a doctor without “finding out” as much about their contemplated investment as possible. Starting or getting involved in a mail order business should be taken just as seriously. It’s imperative to learn all there is to know about running a mail order business - to know your actual investment in time, money and actual profit…

The point is that before you invest, you should figure out the costs of producing the product or service you’re offering for sale… You should know how much it’s costing you to sell each unit of your product and get it to your customers - And you had better have a follow-up line of products to sell after you’ve made that first sale…

Some of the “Insider Secrets” used by successful mail order operators include setting up partnership investments - you offer professional advertising copywriters a percentage of the business in exchange for their help with your advertising needs… You offer printing shops a percentage of the business in exchange for supplying you with your printing needs… Besides offering your potential customers with things to buy, you include other things such as mailing lists, print and mail services and product dealerships…

It’s important that you know what your costs are to sell your products; to use your imagination to get other mail order operators to share your costs with you; and to reduce your expenses as much as you can. This means that if your costs per sale amounts to $1.50, leaving you with a profit of 50 cents per sale, you’re going to have to make 200 sales before claiming $100 in profits. Considering you were able to pull in a response of 3% from a mailing of 1,000 offers, you’d end up with ninety sales and a profit of less than $50…

What we’re trying to pass along is simply that before you get involved in a mail order business, be sure that you select a product that the whole world “wants” to buy - then make sure that your advertising reaches the people “standing in line” and wanting to buy whatever it is you’re trying to sell - and finally that you’ve got all of your costs reduced to the bare minimum…

Too many people wanting to “get rich quick” in mail order sales, jump in without knowledge of whether or not the product or service they’re offering will sell. They invest money in pre-furnished advertising materials, envelopes, a rubber stamp with their name and address, time to fold and stuff these advertising materials, mailing lists and postage. From there on, it’s an unending “rat race” to recoup their money and time.

Our advice is simply to investigate everything before you get involved - be assured of how many sales you can make relative to the number of offers you send out - your printing and mailing costs to bring in orders, as well as how much time you’re going to have to devote - and finally exactly how much of a real profit you can claim…

The more you know about mail order sales, the easier it’ll be for you to select a product or service that you can use to pile up a fortune for yourself. So, it is just everyday common sense to “look into the possibilities” before committing yourself - laying out a complete plan for a mail order business on paper - getting all the helpers or services lined up at absolute minimum costs to yourself - and then launching your business with confidence as well as dedication.

Don’t get involved in a mail order business without market research, plus complete awareness of all costs needed to launch and/or sustain your business; and of course the kind of profit you can count on. At the bottom line, it’s going to cost you an investment of time and money, regardless of what you try to sell by mail order - check it out before you get involved…

In any event, you can be online stock trading in minutes. I’m not just partial to the guys at oexoptions because they are from Chicago. They can cut through the fluff.

The stock market has shown
• How wild the market can behave
• How negative sentiment can affect money
• How the traders can easily get burned
• How to put perfect stock market management strategy in place
• How the bull market strategies do not work in bear markets
• How losing money is more easy then making it
• How drastically the positive can turn negative
• How non-fundamental stock fall heavily

The stock market is showing its ugly face and you need help to navigate it. This is a down market and making money today is even tougher. If you implement proper and perfect strategy, you can still make money.

You have to assume that stock market will follow predictable patterns and trust greater experts. They will allow you to make money. Leverage their skill and knowledge so you can pull out the money from the stock market by online trading.